Tapping into the Wealth Potential of Brand Jamaica through Intellectual Property

“The following was presented by Nadine R. Amos, Attorney-at-Law, at the Careers & Lifestyles Expo/Symposium 2012″ What is Brand Jamaica? “Any brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much